home Uncategorized Niantic acqui-hires Evertoon to add a social network to Pokmon Go and other apps

Niantic acqui-hires Evertoon to add a social network to Pokmon Go and other apps

Niantic, the company behind the make mobile play Pokemon Go and its predecessor, Ingress, announced today it has acquired the team from the startup Evertoon to help it further build out its mobile products. Deal words were not disclosed, but from how it’s described, the move seems to be more of an acqui-hire focused on gaining access to aptitude, rather than Evertoon’s IP.

Launched last year, Evertoon’s app was designed to help users make short, personalized movies that could be shared out to social networks like YouTube and Twitter.

The app allowed users to upload a photo to use on top of a predesigned avatar, which they could then program to do certain things by typing emoji commands. For lesson, typing a thumbs up emoji would have the avatar perform that act, while a fist would have the avatar hurling a perforate. Customers could also upload their own background photo and add their voices to the videos.

Evertoon has been live their lives 18 months, and during that time, people have use Evertoon to make animated fan story, celebrity satire, and music videos, the company says today in its announcement. The growing taught them a lot about house their home communities and social experiences, it says.

Niantic’s interest in the toon-making app is less about the technological machinists of creating these mini-movies, and more about the team’s engineering capabilities, as well as its knowledge of social systems.

“Niniane[ Wang, founder of Evertoon] and her crew have been exploring innovative ways to add social machinists to digital products. As our products and platform evolve, they will help build social systems that will benefit our entire community, ” Niantic says in its blog post about the acquisition.

Evertoon’s team will be tasked with adding a social platform to Niantic’s games, including Pokemon Go, Ingress, and its future work titles.

As a result of being acquired, Evertoon will shut down its iOS application.

The app will go offline on November 30, 2017, though customers with version 3.0 of app installed on their telephone will still be able to make animated movies. However, the community ingredient of the Evertoon product will be removed, and older versions of the app will cease working on the cut off date. If you want to save your previously developed videos, you’ll is a requirement to download them to your device, the company says.( Evertoon’s FAQ goes into more detail .)

Evertoon was still a fairly small startup with merely five employees led by founder Niniane Wang. Wang was previously at Google, which is how she’s connected Niantic and its leadership.( Google was home to Niantic before it was spun out .)

The startup had raised $1.7 million to date, according to Crunchbase, from investors including Greylock Partner, Arena Ventures, CRCM Ventures, Amino Capital, Charlie Cheever, Alison Rosenthal, Ben Davenport, Ellen Pao, and Lucy Zhang.

The company declined to discuss deal terms or IP, said that the “social mechanics” was the focus.

The full notice, written by Niantic CEO, John Hanke, is below ūüėõ TAGEND

Hello everyone,

The Niantic family is growing, and we couldn’t be more pleased to welcome a great group of people who will help evolve, challenge and grow our company in new ways. Today I am provoked to announce that we have acquired the Evertoon team, who bring with them a wealth of flair and suffer in mobile products, tools for creativity, and community building.

Niniane and her squad ought to have exploring innovative ways to add social car-mechanics to digital products. As our products and platform evolve, they will help build social systems that will benefit our entire community. We are also excited to have Niniane’s engineering leadership and crew management knowledge, as our crew grows.

jh

Read more: https :// techcrunch.com/ 2017/11/ 03/ niantic-acqui-hires-evertoon-to-add-a-social-network-to-pokemon-go-and-other-apps /~ ATAGEND