The year was 1997.
You woke up to an actual alarm clock, which was entirely different from your camera, your telephone, and your computer — that is, if you had a computer. The crowning achievement of information and communication technologies world was Tickle Me Elmo. It was a different time.
And somewhere in central Vermont, a group of “flannel-wearing, sandal-footed, long-haired tree-huggers” were quietly is carrying out the nativity of the dark-green vigour industry.
Virtually 20 years ago, renewable energy awareness was near zero . strong>
In 1997, renewable energy wasn’t a global phenomenon waiting to happen. Though it had potential, it was so far simply important to a select few.
It took pioneering minds to identify and have undertaken to renewability as the future of ability and vigour.
Green Mountain Energy Company’s founders didn’t think they’d be starting a move. Like Henry Ford and his Model T or the people who set peanut butter and jelly in the same jar, Green Mountain simply realised that they could bring people something that was needed. Then they got to work . strong>
“There was an opportunity to be a green energy pioneer, ” says general manager Mark Parsons. The company’s founders knew there were reliable ways to influence peoples’ residences that were also gentle on the Earth. “It became our mission to change the style power is made.”
In its first year, Green Mountain started bringing people residential energy powered by wind and solar — both renewable sources . strong>
They were facing a tough gang: It wasn’t easy to persuade the people of the ‘9 0s that renewable energy was necessary or reliable.
“People were skeptical, ” says Parsons. “Traditional fossil fuels were widely accepted, and the future of those resources wasn’t questioned like it is today.”
Their burgeoning movement absence public substantiate. Still, Green Mountain threw its trust in the basic thought that if they could create a better, more environmentally responsible product, people would choose it . strong>
And while traditional fossil fuel assets are restriction, the quantity of light-green energy is endless. “The sun will reflect and the wind will always blow, ” says Parson. All Green Mountain had to do was help people realize they had a choice to exploit that sunlight and gust.
One home at a time, Green Mountain built its business on early adopters willing to take a stance and decide to go dark-green with their electricity.
Switching your electricity isn’t a flashy ordeal, with hashtags and celebrity endorsements and a free water bottle emblazoned with a foliage . It’s just like flip-flop a switch and choosing to get power from a more renewable source.
It might not seem like much, but it is. 20 year later, all of those little improvement projects in thousands of residences have added up — both for the company and for “the worlds”. According to Green Mountain, as of 2016, their clients had avoided more than 54.4 billion pounds of carbon dioxide product by switching to dark-green vitality — the equivalent of planting 6.4 million trees or growing the lights out in 49.8 million homes for a year.
These periods, green vitality isn’t merely a resource — it’s a whole movement.
After two decades in service industries, Green Mountain is a specialist on where dark-green vitality is going. And they’re optimistic about the future.
“The dark-green speech has gotten easier since 1997 as more information has come available, ” says Parsons. As society has learned more about renewable energy, switching to cleaner electricity has become a more popular choice.
“People are more knowledgeable and aware that their actions can make a difference, ” clarifies Parsons. And that’s good report not just for Green Mountain, but for the world.
Today, you don’t have to be a genius inventor to figure out that green vigour is the future — and to get on board.
In 1997, those Green Mountain hippies from Vermont had to think way out of the box to find the path to their success today. But in 2017, renewable energy is just plain common sense.
“Being dark-green looks good, ” says Parsons. “It’s exciting to be a part of that change as we all aim to help protect countries around the world through building the right, tiny choices.”
Update 8/ 21/2017 : strong> The share image was changed.