Just in time for the holiday season, a group of prominent Los Angeles entertainment and technology executives have come together to back the brand-new startup, Enjoius, which wishes to make it easier for hosts to strategy their perfect party.
Committing to the $1.4 million round of funding were Nancy Tellem, the executive heads chair of Eko Studio and former chairwoman of CBS Network Television; Daniel Murray, the Dollar Shave Club chief financial officer; Angela Mathes, who has ever helmed ABC Daytime TV; and Kent Wakeford, an esports entrepreneur.
Founded by former Comcast media executive Christopher Cunningham, Enjoius launched after Cunningham had his own struggles strategy a friend’s 40 th birthday party.
After some investigation, Cunningham disclosed a $200 billion sell for party and occurrence design( including weddings ).
Since 2014, Cunningham has been perfecting the services offered, adding a number of occurrence professional staff and signing up vendors that sell their wares through the Enjoius site.
“We sell dinnerware and content, ” Cunningham says. “[ The website] helps brands sell those products more effectively and stratum in recommendations from neighbourhood pros.”
For buyers, Enjoius is a lifestyle platform where hosts and hostesses can get theories for how to throw “states parties “. From “getting personalized event layout services that shapes it easy for them to get step-by-step advisory opinions and hire the right pros all on one platform to making them tools to help them be successful and tools to reduce stress, ” Enjoius is a one-stop party shop, says Cunningham.
Typically, Enjoius’ customers are the folks that will invest between $500 and $1,000 per event and necessity a little bit of guidance on how to get the best bang for the buck, according to the company.
These are the “digital millennial mamas, ” Cunningham says. They’re between 25 – and 45 -years-old with kids at home, who’re looking for help shedding a party.
The business, which launched in 2015, has a small amount of incomes coming in, but initially Cunningham focused on constructing out the service providers and vendors that would bring new clients through the door.
Th company boasts 600,000 occurrence professionals using its platform now, and it has partnered with 140 luminary stylists and tastemakers, like the cook Lulu Powers, and Katie Brown, the host of PBS’ “The Katie Brown Workshop.”
Now, with his $1.4 million in hand, Cunningham is ready to explore money-making options, like taking a slashed from the sale of home goods and party products merchandised on the website, and through subscription services where labels actually use Enjoius as a marketing platform for their stuff.
The next step will be to use tribes like Brown( who was also the former director manufacturer at Yahoo, which is now an integrated part of Oath, which owns TechCrunch ), to generate content for not just the Enjoius site, but for YouTube and Instagram platforms as well.
Cunningham is a firm disciple that this is the way that everyone will keep up with the Joneses, who are trying to keep up with everyone, who’re keeping up with them.
“Now more than ever, people want to make their social events special and memorable like the ones they insure on Instagram and Pinterest yet with less stress and more merriment, ” Cunningham said in a statement. “However, they don’t know how to create them. Enjoius solves this problem and furnishes an all-inclusive modern guidebook to planning any event all in one place.”
The company’s first product is its electronically delivered party programmes — pre-arranged guides that include sample photos, rosters of decorations and partyware, menu plan and game theories, and setup instructions and tips and tricks from experts.
For investor Nancy Tellem, the branding factor is crucial for companies that need to compete in an Amazon-dominated world. “Enjoius’s innovative, data-driven modeling is the future of lifestyle marketing, ” she said in a statement.